Season Greetings.

Njoi d xmas.... merry xmas...

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ELECTRIC ROLLS ROYCE

anti-fog technology Glasses....

The intensive Optifog TV campaign that began November 5 will continue through December 4 on SKY channels. To launch Optifog’s new and revolutionary anti-fog technology, the company has prepared a comprehensive communication plan that has been showing signs of success since it began November 5: an audience of 6 million viewers for the first day of the Optifog spot.

‘Mario il macellaio’ [Mario the butcher] is the very popular and hilarious subject of the Optifog spot who gets out of his refrigerated truck to deliver a side of beef to an elegant jewelry store because his ‘non Optifog’ lenses are “very foggy”.

“We are talking about 6,400 spots in one month on SKY channels” stated Massimo Barberis, Sales & Marketing Director at Essilor Italia “that light-heartedly educate consumers about the absolutely new OptifogTM and are part of a wide strategic picture that aims to create new contacts and business opportunities for opticians who are our partners and customers. Social networks are already involved thanks to the viral diffusion of the ‘Mario il macellaio’ video that has already been seen over one million times on YouTube. We also have a new website, www.optifog.it, that gives users even more information about the product. A consumer-oriented, easy-to-use site that is attractive and packed with information and clear videos”.

-Mido365