Monday, December 5, 2011

Rolls royce. with the all new electric cars...

Chief Executive Rolls royce.. says 400% increase in asian market!
1st is North america
2nd is Asian Market.!

ELECTRIC ROLLS ROYCE

Thursday, November 17, 2011

anti-fog technology Glasses....


The intensive Optifog TV campaign that began November 5 will continue through December 4 on SKY channels. To launch Optifog’s new and revolutionary anti-fog technology, the company has prepared a comprehensive communication plan that has been showing signs of success since it began November 5: an audience of 6 million viewers for the first day of the Optifog spot.
‘Mario il macellaio’ [Mario the butcher] is the very popular and hilarious subject of the Optifog spot who gets out of his refrigerated truck to deliver a side of beef to an elegant jewelry store because his ‘non Optifog’ lenses are “very foggy”.
“We are talking about 6,400 spots in one month on SKY channels” stated Massimo Barberis, Sales & Marketing Director at Essilor Italia “that light-heartedly educate consumers about the absolutely new OptifogTM and are part of a wide strategic picture that aims to create new contacts and business opportunities for opticians who are our partners and customers. Social networks are already involved thanks to the viral diffusion of the ‘Mario il macellaio’ video that has already been seen over one million times on YouTube. We also have a new website, www.optifog.it, that gives users even more information about the product. A consumer-oriented, easy-to-use site that is attractive and packed with information and clear videos”.
-Mido365

Thursday, November 3, 2011

THE WORLD IS GROWING MYOPIC !!!




We have unlearnt the skill to stare into the distance. By focusing solely on computer screens and sheets of paper, our eyes have lost the habit of staring into the horizon with a subsequent rise in the incidence of myopia in industrialized countries. It is the most common sight disorder in the United States (one and a half billion people in the world), marking an increase from 25 per cent in 1972 to 42 per cent in 2004. 
But books, TV and computer screens are seemingly innocent this time. And neither are carrots and cranberries considered as a cure-all. The major enemies of myopia are the hours we spend outdoors. This was initially noticed a few years back, and a study presented at the American Academy of Ophthalmology – currently underway in Orlando - confirms that every additional hour spent outdoors by children and adolescents during the week diminishes their likelihood of becoming myopic by 2%.
Hence, the beneficial effects of outdoor life are not limited to maintaining physical fitness, and metabolism. There are two feasible reasons that underpin the theory of outdoor life as protection against myopia. Firstly, natural light, which is far brighter than the light shed by electric bulbs, protects the shape of the ocular bulb by stimulating the production of dopamine in the retina (dopamine is a neurotransmitter that also limits growth of the ocular bulb); secondly, when we step outdoors, our eyes are naturally inclined to focus on     the farthest objects, or even on the horizon, if we happen to be outside the city.
The study conducted by the British university combines the results of eight studies that have been carried out during the past four years on a total number of 10.400 children and adolescents. They were observed by measuring the quality of vision and lifestyle. While the association between healthy eyes and time spent outdoors was evident, no data was found to the prove that myopia is the direct consequence of hours spent on books, watching TV or, however, focusing on objects placed at an approximate distance of 30 cm.
Those who watch a lot of TV but compensate by spending several hours outdoors do not present a higher risk of myopia than those who scorn the remote control. Besides, the theory that reading and focusing on electronic screens “tires the eyes” causing ocular bulb deformation (a disorder that is determined by inherited genes to a good extent) has now been debunked. Moreover, sports activities seem to serve no purpose in maintaining long-distance vision if they are practiced in indoor gyms and sports facilities.

It is certainly no mere chance that studies conducted in Australia reported eagle-eyed children, regardless of genetic heritage. The country that prides in bright sunlight and wide horizons counts more hours of outdoor activities for its youth (14 a week) than Singapore (barely 3 hours a week), the capital city of lost dioptres.
 - Source  Mido365



Sunday, October 16, 2011

Laser Eye surgery


What is laser eye surgery?

Local anaesthetic drops are placed in the eye being treated. A knife is used to cut a flap in the cornea. A hinge is left at one end of this flap. The flap is folded back to reveal the middle part of the cornea. Pulses from a laser vaporise a portion of this and the flap is replaced.
An eye patch is usually worn over the treated eye for 24 hours.
Both eyes can be treated on the same day, but your consultant should outline the risks. In order to reduce the risk of cross contamination should complications arise, each eye should be treated as separate procedure.

Why is it carried out?

Doctors use a laser to permanently change the shape of the cornea, the clear covering over the coloured iris, and the lens, which is just behind the pupil of the eye. People need to wear glasses for different reasons. Some people are said to be short-sighted or myopic. This is due to the cornea being too steeply curved or the eye longer than normal. Therefore, light rays fall in short of the retina - the area at the back of the eye that interprets the image - and results in blurred distance vision.
Other people are long-sighted or hyperopic because their cornea is too flat or the eye is too short. This means that the light rays focus too far beyond the retina. Others have a condition where the cornea is oval shaped rather than spherical, called astigmatism. This produces two different focal points which can blur images at all distances.
Laser surgery to reshape the cornea can help to correct these problems.

Risks of laser eye surgery

Complications occur in less than five per cent of cases, according to the Royal College of Ophthalmologists. Some people have a problem with dry eyes in the months after surgery and artificial tear supplements might be needed in the long term.

Many patients have experienced glare or halo effects when night driving, particularly just after treatment. This is more likely the higher the correction that has been made, but is rarely severe. In rare cases, excessive thinning of the eye wall can cause the shape of the eye to be unstable after treatment. Severe loss of vision is very unusual, but some patients could require corneal surgery or hard contact lenses to restore vision, it said.

Is it a common procedure?

Yes. Private treatment usually costs £1,000-£1,500 per eye and is available at some NHS hospitals. It is important to check the qualifications of the surgeon performing the operation as the Royal College of Ophthalmologists recommends that the doctor should be a fully trained ophthalmic surgeon and also have undertaken additional training in laser eye surgery. Some surgeons may also be NHS Consultant Ophthalmic Surgeons which means they will have completed at least 8 years of training and also be familiar with a wide range of eye diseases and problems.

Long-term impact of laser eye surgery

Most patients have a reasonably comfortable period after surgery and are back at work within a few days to a week. Depending on the vision correction attempted, driving may be unsafe for one to two weeks. Tinted glasses with ultraviolet protection are needed when out in the sun for the first three months.
Laser surgery will not be able to cure age-related presbyopia and the need for reading glasses that people often develop in their mid-40's. This is because presbyopia is not to do with a problem with the cornea. Instead, it occurs when the lens becoming less flexible with age.
a post by BBC