Tuesday, January 12, 2010

CES: LaCie Unveils New USB "Keys" Shaped Like Keys


LaCie's iamaKey USB Flash drive has been out for a while, and has received a warm enough reception that at CES last week LaCie announced two more models of their key-shaped USB drives: the CooKey and the WhizKey. The new USB drives are designed by the same firm who created the iamaKey, and come in a variety of sizes, starting at 4GB and going all the way up to 32GB.

As part of the launch, LaCie has announced that Wuala, LaCie's online data storage arm, will provide cloud-based online storage space with each LaCie USB drive purchased, including the USB keys. LaCie is offering users up to 4GB for two years with the purchase of every key-shaped USB drive, and up to 10GB for one year when you buy any other LaCie USB hard drive.


Wuala is a wholly owned subsidiary of LaCie. By offering up online storage with the purchase of each external storage device, LaCie is encouraging users to back up their data not just to an external volume, but to the cloud as well.

This makes sense - the best backups are the ones that you have both on a disk somewhere and offsite or on the Web where you can retrieve them anywhere, and considering the popularity of LaCie's key drives, bundling them with Wuala storage is LaCie's way of introducing people to its cloud storage offerings.

No comments: